“You Can Play This Free Video Game To Earn Money For Childhood Cancer Research”- AOL
During the pandemic, head shaving events were canceled for St. Baldricks, a foundation funding childhood cancer research. So Schick Xtreme digitized their fundraising model and created Shave The Day, an addictive mobile game where players shaved virtual heads to earn points. At the end of the game, Xtreme turned points into real donations.
Awards: Shorty Awards Winner - Fitness, Health & Wellness; Beauty; Gamification | The One Show Shortlist- Innovation in Lockdown; Mobile Gaming | PRWeek Purpose Awards Shortlist - Fundraising | Digiday Shortlist - Best In Games
Team: ACD: Daniel Sumbang, CW: Alex Rossetti, ECD: Jeremy Bernstein
